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  • Agency: Entyce Creative
  • Role: Lead Designer
  • Date: 2020

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A playful and bold dog food company that carefully crafts human-grade complete wet food for dogs and cats.

Packed with protein and bursting with delicious flavour that will leave your four-legged friend wagging their tail and begging for more.

About the Project

The company required a visually fun brand identity and packaging that would be both eye-catching and communicate a healthy and concretely positive image, highlighting the nutritional and environmental benefits of the product and brand.

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The Solution

After discussing the key objectives with the business owners I set about brainstorming ideas and sketching initial concepts, which were then further developed and presented to the company for feedback.

I created a custom typeface to give the brand a unique visual identity and played on the idea of happy dogs and cats wagging their tails when presented with the product, this is illustrated in the letter “g”.

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The Result

The logo compromises of an illustrated dog and cat mascot which reinforces who the product is for.

The neutral and teal colour scheme along with the organic elements help to strengthen the message that the product is both environmentally friendly, natural yet fun.

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