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- Agency: Entyce Creative
- Role: Lead Designer
- Date: 2019-2021
One of Europe’s leading innovators and manufacturers of high quality decorations and inclusions for the food industry.
About the Project
The client was seeking a brand refresh as well as support with both digital and print marketing. The company, which was established in 1996, had a brand that was tired looking and needed modernising.
Initial logo ideas were sketched out before being worked into vector based concepts and presented to the client.
The chosen logo was a progression from the existing logo and the geometric circles represented decoration and inclusions on cakes and baked goods, reflecting what the company manufacturers.
The new brand was carried forward on all marketing platforms, and printed material was produced in style with the new brand.
I created a wide range of design material for the company including brochures, flyers, presentations and sample box packaging designs.
The company already had a website, however like the original brand it need a refresh. Building upon the existing site, it was made responsive and a new homepage, product page and about page was designed.