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Grace Overseas

  • Agency: Entyce Creative
  • Role: Lead Designer
  • Date: 2017-2020

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For over 35 years, the company has provided effective freight forwarding solutions for clients all over the world via land, sea and air.

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About the Project

The creative team took part in a discovery session with the client, which revealed what marketing solutions they required and where we could help. From the initial meeting, we established that the business was seeking a new responsive site, help with social graphics and content as well as various other marketing material.

TThe overall aim was to increase brand awareness and ultimately grow the business going forward.

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As the client already had a website, they wanted to develop upon what they already had. Therefore, wireframes were created for the new pages and navigation, before proceeding onto the visual stage of the project.

Whilst working to the constraints of the existing site, I updated the overall look and feel of the website and gave it a more modern appearance. I achieved this by updating typography, iconography, colour scheme, images and overall layout.

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Throughout the clients retainer with the agency, I was responsible for producing a variety of designs for their social platforms, promotional materials such as banners and displays as well as printed flyers and brochures.

All of which required a consistency in branding that I had refined and built upon.

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