Before I talk about brand strategy, it’s important to define the word brand as there are many interpretations as to what it means. You may have the opinion that a brand is a company’s logo, its website, or marketing material. You may even have the opinion that brand refers to a company’s tone of voice …

Today, almost anyone can get a website up and running with relative ease, however, that doesn’t guarantee it’ll be that effective for you and your company. A website is “open” 24/7 and is effectively your storefront to the world, with users forming an opinion within a few minutes it’s vital that you make a good …

Whilst every project is different and the process tailored to the needs of the job, my design process tends to follow the same basic structure: The Brief Every job starts with a brief. This phase will help me as a designer to gain a better understanding of the business I’m working with, the people involved …