Future in-car UI’s are likely to be shaped by advancements in technology and a focus on customisation for the driver and passengers. Here are few trends and developments that could shape in-car interfaces in the near future: In-car UI is going to be focused on creating a more personalised, custom and intuitive environment. It’s going …
Initially, UI’s in vehicles were aimed at informing the user about the cars speed, petrol & water levels, rev counter etc. With the introduction of built-in media players and radio systems, it became apparent that people wanted to be entertained, to add to the experience of driving. With decades of progress in the tech world, …
Before I talk about brand strategy, it’s important to define the word brand as there are many interpretations as to what it means. You may have the opinion that a brand is a company’s logo, its website, or marketing material. You may even have the opinion that brand refers to a company’s tone of voice …
Today, almost anyone can get a website up and running with relative ease, however, that doesn’t guarantee it’ll be that effective for you and your company. A website is “open” 24/7 and is effectively your storefront to the world, with users forming an opinion within a few minutes it’s vital that you make a good …
Whilst every project is different and the process tailored to the needs of the job, my design process tends to follow the same basic structure: The Brief Every job starts with a brief. This phase will help me as a designer to gain a better understanding of the business I’m working with, the people involved …